Marshall McLuhan, (1911 - 1980) Quotes

Today the tyrant rules, not by club or fist, but disguised as a market researcher; he shepherds his flocks in the ways of utility and comfort.

Darkness is to space what silence is to sound; i.e., the interval.

Ads are the cave art of the twentieth century.

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.

The more the data banks record about each one of us, the less we exist.

Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Most people are alive in an earlier time, but you must be alive in our own time.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.

Only the vanquished remember history.