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No publisher should ever express an opinion on the value of what he publishes. That is a matter entirely for the literary critic to decide. I can quite understand how any ordinary critic would be strongly prejudiced against a work that was accompanied by a premature and unnecessary panegyric from the publisher. A publisher is simply a useful middleman. It is not for him to anticipate the verdict of criticism.

If another Messiah was born he could hardly do so much good as the printing press.

To me, a book is a message from the gods to mankind; or, if not, should never be published at all. A message from the gods should be delivered at once. It is damnably blasphemous to talk about the autumn season and so on. How dare the author or publisher demand a price for doing his duty, the highest and most honorable to which a man can be called?