Advertising Quotes

• "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
  By: David Ogilvy, of Ogilvy & Mather advertising agency
  Advertising Quotes
• "Marketers have a unique promotional advantage when their proprietary databases function as private media. For example, they can generate additional sales by promoting product A to other members of their database who resemble known buyers of product A. Or they can cross-promote products C, D, and G to their product A buyers because they know and can exploit their buyers' product and sales 'hot buttons.' Because they have proprietary knowledge of consumers' individual characteristics, marketers can test-market new products with target segments before making a full market introduction."
  By: Jock Bickert, National Demographics and Lifestyles, The Direct Marketing Handbook
  Advertising Quotes
• "If you break the rules, you're going to stand a better chance of breaking through the clutter than if you don't. If you try to live with the rules, in all likelihood the work will be derivative, it won't be fresh, it won't have the necessary ingredients to disarm the consumer, who increasingly has got his defenses up against all sorts of advertising messages coming his way."
  By: Tom McElligott, of Fallon, McElligott agency
  Advertising Quotes
• "Good advertising is a happy wedding of words and pictures, not a contest between them."
  By: Leo Burnett
  Advertising Quotes
• "Every product we put out has our Web address on it. Every direct marketing piece sent out has the address, and it's also on our phone line. Whenever we promote anything, the Web address is there. The cost? Absolutely nothing. Just type."
  By: Faithe Raphael, vice president of strategic marketing, Windham Hill Records
  Advertising Quotes
• "Different is what sells. Our customers want to go into a place of business that's different. They want to shop at stores that stock diverse merchandise and have diverse promotions. It's the key to not only staying ahead, but staying in business: have different types of merchandise, and use different types of promotions. By doing things differently, people will come to you."
  By: Rick Segel, retail consultant and founder of Rick Segel and Associates
  Advertising Quotes
• "Consumers have a composite portrait of a product. By fragmenting media strategies, a product's image becomes fragmented. It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch screen interactive shopping...Advertising so interrupting, so daring, so fresh, so engaging, so human, so believable and so well-focused as to themes and ideas that, at one and the same time, it builds a quality reputation for the long haul as it produces sales for the immediate present."
  By: Leo Burnett, Leo Burnett advertising agency
  Advertising Quotes
• "Avoid mass promotion. We have some common material that we give each customer, but we also tailor each package to address their specific needs. It's more important to understand the markets you want to serve, then go out and find the matches."
  By: Paul Stanfield, operations manager, ABCO Automation, Inc.
  Advertising Quotes
• "As the number of catalogs in the mailbox grows, so does the level of sophistication of the customer. The demands grow on our ingenuity, innovativeness, and imagination to make smarter-looking, better catalogs. Our customers want to see more, and they want to be entertained and sweet-talked. While you're at it, show them something new and different."
  By: Jo-Von Tucker, JVT Direct Marketing and Clambake Celebrations
  Advertising Quotes
• "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
  By: David Ogilvy, of Ogilvy & Mather advertising agency, Ogilvy on Advertising
  Advertising Quotes
• "We have always said that advertising is just the icing on the cake. It is not the cake."
  By: Meg Whitman
  Advertising Quotes
• "Early to bed, early to rise, work like hell and advertise."
  By: Ted Turner
  Advertising Quotes
• "The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories."
  By: Anita Roddick
  Advertising Quotes
• "Advertising is more predictable and probably more effective."
  By: Larry Page
  Advertising Quotes
• "The history of media is the market share of advertising dollars has followed.. albeit with a lag."
  By: James Packer
  Advertising Quotes