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The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.

If you have lower than a ten percent turnover, there is a problem. And if you have higher than, say %, there is a problem.

If, when a businessman speaks of minority employment or air pollution or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that -- but that isn't simple.

If a fellow wants to be a nobody in the business world, let him neglect sending the mailman to somebody on his behalf.

I early found that when I worked for myself alone, others alone worked for me, but when I worked for others also, others also worked for me.

It is not the employer who pays wages -- he only handles the money. It is the product which pays the wages.

At the heart of any good business is a chief executive officer with one.

Business was originated to produce happiness, not to pile up millions.

I totally reject the view that the only business of business is business. The purpose of business is to serve society.

Corporations cannot commit treason or be outlawed or excommunicated, for they have no souls.

Appraisals are where you get together with your team leader and agree what an outstanding member of the team you are, how much your contribution has been valued, what massive potential you have and, in recognition of all this, would you mind having your salary halved.