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No one asks you to throw Mozart out of the window. Keep Mozart. Cherish him. Keep Moses too and Buddha and Lao Tzu and Christ. Keep them in your heart. But make room for the others, the coming ones, the ones who are already scratching on the windowpanes.

Bury every fear of the future, of poverty for those dear to you, of suffering of loss.

I have always been driven to buck the system, to innovate, to take things beyond where they've been.

I didn’t invent the hamburger. I just took it more seriously than anyone else.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

When you innovate, you've got to be prepared for everyone telling you you're nuts.

If you look at innovation, it doesn't just occur in the lab.

People try new things all the time. By now, the people who succeed have to be very sophisticated.

Innovation means many things. Microsoft can be fairly credited with innovating around the personal computer such that in a very short period of time it has become a ubiquitous tool in business, schools and many homes around the world.

We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.